Free tool
Price the book. Keep the margin.
Agencies mark up media for clients. Put media cost and markup in — get client price and margin out. Pair with Waveband's published take rate so you know both sides of the economics.
Formula: client price = media cost × (1 + markup% / 100). Margin $ = client price − media cost. Margin % = margin $ ÷ client price.
Client price
$12,000
Your margin
$2,000
Margin % of client
16.7%
Platform fee is separate — see the take-rate savings calculator or pricing.
White-label the seat. Own the rate card.
Self-serve Waveband DSP under your brand — no minimums, published take rate, client portals at your prices.