Digital out-of-home
DOOH in the same budget and report as CTV and display.
Programmatic DOOH advertising on Waveband DSP — billboards, transit, and venue screens with venue-type targeting and impression-multiplier reporting. Same seat, no minimums.
What this replaces
DOOH is often bought outside the programmatic book, breaking pacing and reporting.
Programmatic out-of-home sits in the same Waveband seat — shared budgets and unified delivery reporting.
Impression multipliers make DOOH numbers hard to reconcile.
Multipliers are handled in reporting math so operators see consistent delivery logic next to CTV and display.
What you get
Full buying controls for digital out-of-home — same seat as every other channel, same reporting, same optional Autopilot when you want help.
Venue-type and geo targeting
Impression multipliers handled in reporting math
Static and video screen formats
One budget, one report, alongside CTV and display
Formats: Static and video, venue-type targeted
Questions buyers actually ask
Is DOOH available self-serve?
Yes. Venue-type and geo targeting on the same self-serve DSP as every other channel.
Runs alongside
Connected TV
CTV inventory with household measurement — not a vanity reach report.
Display
Open-web display with full targeting — creative tools when you need them.
Online video
In-stream and out-stream video — same seat, same Signal.
Digital audio
Streaming audio and podcasts in the same book as your display.
Native
Native built from components — validated per exchange, previewed live.
Mobile in-app
In-app inventory with app-bundle transparency.
Buy Digital out-of-home on a real seat.
Self-serve Waveband DSP — no minimums. Stay hands-on; add Autopilot only where you want help.