Benchmark report
What programmatic actually costs right now.
Trailing-90-day CPM and CTR by channel from live Waveband delivery. A channel publishes only when at least three independent buyers delivered on it — no single buyer's numbers are ever inferable.
Not enough independent buyers yet
Benchmarks publish once a channel has delivery from at least three independent buyers in the trailing 90 days. Check back soon — or start delivering and be part of the number.
Methodology: CPM = total spend ÷ measured impressions × 1000; CTR = clicks ÷ impressions. Impressions use the greater of platform-reported and first-party pixel counts per day. Channels below the k-anonymity threshold are withheld.
Put your own numbers against these
Buy against real network costs.
Self-serve access to every channel — transparent take rate, your controls. Autopilot is optional when you want help.